Company History


FireFly Equipment was founded to solve problems we encountered on our own turf farm. We began by designing improved parts for our automated harvester.


FireFly Equipment at TPI 2010

TPI Winter 2010


Our operators and maintenance crew were so happy with the reduced maintenance and improved function that FireFly parts gave them, that we developed more products. At the beginning of 2010, we started to market our parts to other turf producers. As more growers shared their equipment needs with us, we realized that with our expertise, we were poised to take automation in the turf industry to the next level and beyond.


FireFly Equipment first cut of steel on harvester prototype

First cut of steel for a FireFly harvester


From a small, shared shop space, we developed a prototype and the initial production models of the ProSlab, our first automated turf harvester. In 2013, we moved into our own factory and soon outgrew that building as well. In 2015, we moved into our current facility, doubling our space and considerably increasing our production rates of the ProSlab 155 and our line of improved parts.


ProSlab Prototype

The ProSlab Prototype


With our wealth of engineering experience, we have been able to apply advanced technologies to our products, from our signature high polymer greaseless bushings to our revolutionary electric chop and stacker. We use precision manufacturing processes, such as laser cutting, to ensure the highest quality.

Utilizing the most current engineering tools, we are able to fine tune each system, from simulations to field testing. Our engineers are dedicated to designing machines that are maintainable for the long haul. We never incorporate wear surfaces into major structures that cannot be bolt-in replacements. We also work to make our machine modular. This gives you flexibility for upgrades down the road.


tpf 2014

TPF 2014


At FireFly Equipment, we manufacture automated turf harvesters and parts that you can count on. We talk to turf producers every day, and our products are still directly driven by your needs. Our team includes engineers and turf producers that bring an unprecedented level of expertise to the industry. Thanks to a powerful response from around the world, this team continues to grow. We use cutting-edge technology for optimal design and exceptional quality. We are committed to bringing you innovative products to improve your profitability.

fastest growing company in utah

Utah governor Gary Herbert presenting FireFly with award as #1 Fastest Growing Company


In 2015, FireFly incorporated under the name FireFly Automatix, but still does business as FireFly Equipment. FireFly Automatix was named Utah’s #1 Fastest Growing Company by MountainWest Capital Network in 2016 and won a prestigious Utah Innovation Award in 2017.

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