FireFly Automatix ProSlab 155 Turf Harvester Wins Utah Innovation Award

FireFly EquipmentPress Release

The AgTech group snags a coveted Utah Innovation Award for its advances in agricultural technology.

ProSlab 155The ProSlab 155 automated turf harvester by FireFly Automatix is the winner of the Utah Innovation Award in the category for Mechanical Systems / Chemical / Manufacturing. The 15th annual program seeks to recognize exciting technological advances happening in Utah and the companies that create them.

The Utah Innovation Awards program is organized by Stoel Rives LLP and the Utah Technology Council. The Selection Committee included more than 80 experts to evaluate nominations in eight categories. Winners were announced Thursday at an Awards Dinner at the Hilton Salt Lake City Center.

Will Decker, FireFly’s VP of Engineering, said, “We have applied technology that is traditionally found in factory automation in a clean, quiet, and stationary environment, and applied it to agriculture. We’ve found that our machine will burn 50-75% less fuel than a competitive technology with the same function.”

Full press release here

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FireFly Automatix named Utah’s #1 fastest growing company

FireFly EquipmentPress Release

FireFly Automatix, manufacturer of automated turf harvesters, was named the fastest growing company in Utah at the 22nd annual Utah 100 Awards Program on Tuesday. The AgTech group claimed the top spot on MountainWest Capital Network’s Utah 100 list among a record number of nominations. The award is based on percentage of revenue growth and recognizes performance in arguably the hottest business climate in America.

utah100 winner
“FireFly is at the cutting edge of one of the largest growth drivers in history: the transformation to an autonomous economy where machines do all the repetitive and labor-intensive work,” said CEO Andrew Limpert. “Our initial focus is in the AgTech sector, but we plan to expand to other autonomous applications over time. We are excited to explore the many growth opportunities in automation.”

FireFly Automatix, operating under the name FireFly Equipment, builds their harvesters in North Salt Lake and distributes them to turfgrass farms throughout the United States and Australia, with plans to enter new international markets.

“It is clear Utah is one of the hottest places in the country to start or run a business,” said Paul Skeen, chairman of the MWCN Utah 100 committee. “As a strong indicator, we had a record number of Utah companies vying for the 100 fastest growing companies in Utah.”

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FireFly among Utah’s fastest growing companies

FireFly EquipmentPress Release

MountainWest Capital Network (MWCN) announced the 100 fastest growing companies in Utah for 2016 last week, and FireFly Automatix (DBA FireFly Equipment) made the list.

fastest growing companies

Growing with our customers

We have come a long way since our start in a small farm shop in 2010. FireFly was founded by a TEAM of turf production, automation, and engineering experts. By listening to our customers and applying the best of technology, we developed a successful product that fills a need in the turf production industry. FireFly now steadily churns out automated turf harvesters from a bustling factory in North Salt Lake. This growth in manufacturing means a shorter wait for turf producers from order to delivery. And these machines are in demand.

Developing an industry-leading harvester

FireFly’s ProSlab 155 harvester has made automation profitable for turf farms selling grass in flat slabs. Especially in warm climates, hand-stacking has long been the way to load these slabs on pallets because of difficult conditions and tender grass varieties. We set out to overcome these challenges with a harvester that is:

  • highly productive
  • efficient
  • reliable
  • durable

The result: the ProSlab 155.

FireFly has quickly become the dominant provider of automation in the turf slab market due to:

  • proven performance
  • technological innovations
  • unmatched service

Catching the world’s attention

FireFly has also caught the attention of many in the tech world. Many said our TEAM stole the show when we presented at NIWeek in Austin last year. Sharing the keynote stage with companies the likes of Samsung and GoPro, all eyes were on FireFly (read more).

Trade magazines and web publications have also featured us in numerous stories over the past year, including a cover story in OEM Off-Highway. More articles have been published in Farm Journal, Automation World, Control Design, and Design World (see more links).

production team

Our company’s growth is the result of an entire TEAM’s hard work and commitment to excellence, as well as the support of customers who recognize the quality of FireFly’s harvesters and parts. We are honored to be in the 2016 Utah 100.

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