Harmony Brands endorses FireFly Equipment

FireFly EquipmentPress Release, Trade Shows

Harmony Meeting 2015

We are proud to announce that Harmony Outdoor Brands has endorsed FireFly Equipment as their exclusive provider of turf harvesters and parts. With a large network of certified professional growers, Harmony is the source for the #1 selling turfgrass in the United States, with distribution at major home improvement retailers in 48 states. They have responded to consumers’ confusion about the many turf varieties available by simplifying their offerings to three products for “Home,” “Play,” and “Shade.” These three options are customized for different regions to ensure the sod is appropriate for each climate.

Harmony Growers Meeting

Our TEAM was pleased to present at the Harmony Growers Meeting last week in Sarasota, Florida and to sponsor their golf event. Several of our current customers are Harmony growers, including their founder, Bethel Farms. This meeting was a great opportunity to make new connections and share a little about FireFly.

We feel that Harmony’s philosophy of streamlining the sod buying process is a good fit with FireFly’s vision of making automation in turf harvesting simple for the end user. We look forward to bringing more growers to the next level with our harvesters and parts.

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FireFly Equipment expands operations in Utah

FireFly EquipmentUncategorized

FireFly Equipment team at new buildingFireFly Equipment doubled their manufacturing space in August with a move to a larger building in North Salt Lake, Utah. FireFly is an Agricultural Technology (AgTech) company known for its smart turf harvesting machines. Their fully automated harvester, the ProSlab 155, boasts high productivity and unprecedented fuel economy.

Designed and built from the ground up in FireFly’s Utah factory, the ProSlab 155 has quickly become the industry-leading machine of its kind. In operation since early 2010, FireFly quickly outgrew two smaller facilities as machine orders backed up. FireFly expands operations to meet the growing demand for their harvesters. With greater capacity in their new building, FireFly is now equipped to build and deliver machines more quickly.

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FireFly Sponsors TPT Golf Tourney

FireFly EquipmentTrade Shows

Dave Collier at TPT Golf TournamentDave Collier, our new Director of Sales, had a great time at the Turfgrass Producers of Texas annual golf tournament. FireFly Equipment was happy to sponsor the long drive hole, and Dave is shown here with the long drive winner:
TPT long drive winner

Dave enjoyed golfing with John Cosper, retiring TPT President, and Casey Reynolds from Texas A&M Aggie Turf. While our team didn’t win, Dave picked up the prize for closest to the hole–only 48″ away from a possible hole in one.

Dave Collier and John Cosper

This was a fun event, and we were introduced to a number of quality farmers and operators. Thank you, TPT, for a great day in Bay City!

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